The Double Dollars program offers FoodShare shoppers a dollar-for-dollar match, up to $20 per market day, at participating farmers’ markets. These tokens can be used towards the purchase of fruits and vegetables. The funds spent by shoppers directly support vendors, who are fully reimbursed for every Double Dollar redeemed.

2025 Double Dollars Summer Season

Starting June 1st – October 31st

Dane County Farmer's Market

Saturday Market on the Square
2 E Main St, Madison
Saturdays, 6:15am – 1:45pm
(DD available 7:00 am – 1:00 pm)
April 12th – November 8th*

Visit Website

Dane County Farmer's Market

Wednesday Market
200 Block of MLK Blvd, Madison
Wednesdays, 8:30am – 1:45pm
April 23rd – November 5th

Visit Website

Westside Community Market

University Research Park
505 S Rosa Rd, Madison
Saturdays, 7:00am – 12:30pm
April 12th – November 5th

Visit Website

Eastside Farmer's Market

McPike Park
202 S Ingersoll St, Madison
Tuesdays, 4:00pm – 7:00pm
April 29th – October 28th

Visit Website

Sun Prairie Farmers' Market

Cannery Square and Market Street
1 Cannery Sq, Sun Prairie
Saturdays, 7:00am – 12:00pm
May 3rd – October 28th

Visit Website

Monona Farmer's Market

Ahuska Park
400 E Broadway, Monona
Sundays, 8:30am – 12:30pm
May 4th – October 26th

Visit Website

Monroe St. Farmer's Market

Edgewood College Parking Lot
2219 Monroe St, Madison
Sundays, 9:00am – 1:00pm
May 4th – October 26th

Visit Website

Northside Farmers' Market

Northside Town Center
2901 N Sherman Ave, Madison
Sundays, 8:30am – 12:30pm
May 11th – October 26th

Visit Website

Dane County Farmer's Market

Saturday Market on the Square
2 E Main St, Madison
Saturdays, 6:15am – 1:45pm
(DD available 7:00 am – 1:00 pm)
April 13th – November 9th*

Visit Website

Dane County Farmer's Market

Wednesday Market
200 Block of MLK Blvd, Madison
Wednesdays, 8:30am – 1:45pm
(DD available 8:30 am – 1:00 pm)
April 24th – November 6th

Visit Website

Westside Community Market

University Research Park
505 S Rosa Rd, Madison
Saturdays, 7:00am – 12:30pm
April 13th – November 9th

Visit Website

Eastside Farmer's Market

McPike Park
202 S Ingersoll St, Madison
Tuesdays, 4:00pm – 7:00pm
April 30th – October 29th

Visit Website

Verona Downtown Farmer's Market

Century Park
309 West Verona Ave, Verona
Wednesdays, 3:00pm – 6:30pm
May 8th – October 9th

Visit Website

Sun Prairie Farmers' Market

Cannery Square and Market Street
1 Cannery Sq, Sun Prairie
Saturdays, 7:00am – 12:00pm
May 4th – October 26th

Visit Website

Monona Farmer's Market

Ahuska Park
400 E Broadway, Monona
Sundays, 8:30am – 12:30pm
May 5th – October 27th

Visit Website

Monroe St. Farmer's Market

Edgewood College Parking Lot
2219 Monroe St, Madison
Sundays, 9:00am – 1:00pm
May 5th – October 27th

Visit Website

Northside Farmers' Market

Northside Town Center
2901 N Sherman Ave, Madison
Sundays, 8:30am – 12:30pm
May 5th – October 20th

Visit Website

*On July 12, 2025, Dane Count Farmers’ Market will be held at Breese Stevens Field during Art Fair on the Square

Quick Links:

Apply for SNAP/FoodShare
Get help applying for FoodShare

For more information contact:

Spencer Childers
spencerc@cacscw.org

Frequently Asked Questions

Double Dollars will match up to $20 of FoodShare withdraws per individual per market day. Volunteers can run a balance inquiry on your account when they swipe your card.

Eligible products include:

  • Fruits and vegetables (fresh, canned, dried, or frozen) without added sugars fats, oils, or salt
  • Edible seeds
  • Herbs (including wild, edible, and medicinal plants)
  • Beans
  • Mushrooms
  • Peas and lentils
  • Plant starters

As of 2024, Double Dollars tokens cannot be spent on:

  • Meat products
  • Dairy products
  • Peanuts or hazel nuts
  • Breads or cereals
  • Snacks or prepared foods (for example, anything sold by a food cart)
  • Beverages
  • Seasonings
  • Honey, sauces, or preserves (such as pickles and jams)
  • Flowers or non-food producing plants
  • Pet food and products
  • Non-food items like toiletries, paper products, household supplies, and cosmetics
  • Vitamins and medicine

Double Dollars is available at participating farmers’ markets during the height of the market season each year. Dates vary slightly each year and will be announced before the season starts. The Willy Street Co-op also runs a sister program during the market off-season.

Bring your FoodShare QUEST card with you to the information booth at participating farmers’ markets. Market staff or volunteers will swipe your card to withdraw funds. They will provide you with market money and up to $20 worth of Double Dollars for fruits and vegetables.

You have a couple options!

The most common is to hang onto those dollars until the next market day. Market dollars, or the dollars you withdraw from your QUEST (EBT) card, can ONLY be spent at the market you received them at. Matched Double Dollars, can be spent at any market that participates in the Double Dollars program.

If you don’t spend all of your dollars and do not want to hang onto them until the next market, you can return them to your card. For every market dollar that goes back on your card, you must return each Double Dollar match you received.

There is no minimum, but you must withdraw in whole dollar increments.

No, anyone who has an EBT/SNAP card can participate – even if you have an out-of-state card!

The Willy Street Co-op distributes double dollars on “Double Dollars Tuesdays”. For more information visit: https://www.willystreet.coop/community/double-dollars

See a full listing of participating farmers markets above. Be sure to confirm dates and times by visiting your market’s website.

Market dollars, or the dollars you take off of your EBT/SNAP card, can ONLY be spent at the market you received them/took them off your card at. You can use your EBT/SNAP card at any market that accepts EBT, even if they don’t participate in Double Dollars. If you take off too many Market Dollars at one market and wish to spend them a another market, you can return the excess dollars to your card at the info booth where you received them and take more dollars off your card at a different market.

Matched dollars, or Double Dollars, can be spent at any market that participates in the Double Dollars program.

Partners

Willy Street Coop Logo
City of Madison Logo
UW Health Logo