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Double Dollars

UPDATED 2020 Double Dollars dates: July 1st-August 31st

The Double Dollars program provides EBT card shoppers with a dollar-for-dollar match up to $25 per market day at participating farmers’ markets. The extra money spent by shoppers goes straight into the pockets of the vendors who get reimbursed for the full value of every Double Dollar they redeem. With Double Dollars, shoppers win, vendors win, farmers’ markets win, and our community wins!

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How much can I withdraw?

You can withdraw as much as you would like for that market day. However, you can only receive up to $25 in Double Dollars per market day. Volunteers can run a balance inquiry on your account when they swipe your card.

What items are eligible for purchase?

Eligible products are meant to be prepared and eaten at home. Eligible products include:

  • Breads and cereals
  • Fruits and vegetables
  • Meats, fish, and poultry
  • Dairy products
  • Plants and seeds that grow food

Market currency cannot be spent on:

  • Flowers or non-food producing plants
  • Pet food and products
  • Non-food items like toiletries, paper products, household supplies, and cosmetics
  • Alcoholic beverages and tobacco products
  • Vitamins and medicine
  • Prepared foods (for example, anything sold by a food cart)
When are Double Dollars available?

Double Dollars will start at the farmers’ market on June 1st – December 31, or until funding runs out, whichever comes first. The Willy Street Co-op began issuing Double Dollars for the 2019 season in the late fall.

How do I get my money to spend at the market?

Bring your Quest EBT card with you to the information booth at a participating farmers’ market. The market staff or volunteers will swipe your card and provide you with the market money and Double Dollars. You will receive one market dollar and one Double Dollar for every dollar you withdraw.

What if I don’t spend all my money at the market that day?

There is a difference between the market dollars – the regular EBT currency to each farmers’ market – and the Double Dollars. Your market dollars never expire, so you can use them the next time you shop at the market. Your Double Dollars will expire in December of 2019 or when funds run out, whichever comes first. If you have Double Dollars or market dollars left over from a previous year, you are allowed to spend those starting June 1st and as long as the program is running. You can also return money to your account by stopping at the Information Booth. You will need to return one market dollar and one Double Dollar for every $1 returned to your account.

Is there a minimum amount I must withdraw?

There is no minimum, but you must withdraw in increments of $1.

Do I have to be a Madison resident?

No, anyone can participate in the program who has an EBT card.

How does Double Dollars work at Willy Street Co-op?

The program will start again in the fall of 2019, so stay tuned! On Double Dollars Tuesdays, any shopper using a FoodShare/QUEST card to purchase groceries will be eligible to receive up to $20 worth of Double Dollars coupons to use during future shopping trips. Double Dollars coupons are designed to help with fresh fruit and vegetable purchases, and so any item in the produce department can be purchased using a Double Dollars coupon.


  • I love to support farmers and love fresh organic produce. Allowed me to purchase more of these. It’s an extraordinary help.

  • Double Dollars has allowed my family to eat healthy & fresh organic produce over the summer months. Raising a small child we feel that such a diet is indispensable and we simply would not be able to provide it without the program.

  • It gives us the opportunity to stretch our dollars while eating healthier and giving back to the community. It is by far one of the most beneficial and worthwhile programs available to our family and many others.

ATTENTION: Dates and Times may have changed for your neighborhood markets due to COVID-19. For more information on your market and how they are adapting, please click on your market’s website tab.  

Summer Markets

Dane County Farmer's Market

Wednesdays, 10:30 am to 1 pm April 17-Nov. 6

210 Martin Luther King Blvd., Madison

Saturdays, 7 am to 1 pm April 13-Nov. 16

Capitol Square, Madison

Westside Community Market

Saturdays, 7 am to 1 pm April 20-Nov. 2

University Row & University Ave., Madison behind UW Health-Digestive Health Center

Northside Farmers' Market

Sundays, 8:30 am to 12:30 pm May 5-Oct. 20

Northport Town Center, 1857 Northport Dr., Madison

Monona Farmers' Market

Sundays, 9 am to 1 pm May 5-Oct. 27

Ahuska Park, 400 E. Broadway, Monona

Eastside Farmers' Market

Tuesdays, 4 to 7 pm April 23-Oct. 29

Central Park, 202 S. Ingersoll St., Madison

El Mercadito de Centro

Wednesdays, 4 to 7 pm June 5-Sept. 25

Centro Hispano, 810 W. Badger Rd., Madison

Monroe Street Farmers' Market

Sundays, 9 am to 1 pm May 5-Oct. 27

Edgewood High School, 2219 Monroe St., Madison

Badger Rock Community Market

Sundays, 12 to 4 pm June 23-Sept. 15

Badger Rock Neighborhood Center, 501 E Badger Rd., Madison

Troy Gardens Farm Stand

Thursdays, 4 to 6:30 pm June 6-Oct. 25

Troy Farm, 502 Troy Dr., Madison

Winter Markets

Dane County Farmers' Market

Saturdays, 7:30 am to 12 pm

Nov. 23 & Dec. 6-21 Monona Terrace, 1 John Nolen Dr., Madison

Eastside Farmers' Market

Tuesdays, 4 to 7 pm Dates TBD Wil-Mar Neighborhood Center, 953 Jenifer St., Madison

Northside Farmers' Market

Sundays, 10 am to 1 pm Dates TBD Warner Park Community Recreation Center, 1625 Northport Dr., Madison

For more information, contact Alma Horlock:
(608) 246-4730 ext. 208

Double Dollars is sponsored by the City of Madison and Dane County, and administered by CACSCW.

Many thanks to our sponsors and partners:

Madison Area Chef's Network
Wholesome Wave