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Double Dollars

The Double Dollars program provides a dollar-for-dollar match up to $25 every market day for anybody who shops at a participating farmers’ market using an EBT card. The extra money spent by shoppers goes straight into the pockets of the vendors who get reimbursed for the full value of every Double dollar they redeem. With Double Dollars, shoppers win, vendors win, farmers’ markets win, and our community wins!

Double Dollars FAQ

How much can I withdraw?

You can withdraw as much as you would like for that market day. However, you can only receive up to $25 in Double Dollars per market day. Volunteers can run a balance inquiry on your account when they swipe your card.

What items are eligible for purchase?

Eligible products are meant to be prepared and eaten at home. Eligible products include:

  • Breads and cereals
  • Fruits and vegetables
  • Meats, fish, and poultry
  • Dairy products
  • Plants and seeds that grow food

Market currency cannot be spent on:

  • Flowers or non-food producing plants
  • Pet food and products
  • Non-food items like toiletries, paper products, household supplies, and cosmetics
  • Alcoholic beverages and tobacco products
  • Vitamins and medicine
  • Prepared foods (for example, anything sold by a food cart)

When are Double Dollars available?

Double Dollars will start at the farmers’ market on June 1st – December 31, or until funding runs out, whichever comes first. The Willy Street Co-op will begin issuing Double Dollars for the 2019 season in the late fall. Anyone with leftover Co-op vouchers can redeem them through the month of May, 2019.

How do I get my money to spend at the market?

Bring your Quest EBT card with you to the information booth at a participating farmers’ market. The market staff or volunteers will swipe your card and provide you with the market money and Double Dollars. You will receive one market dollar and one Double Dollar for every dollar you withdraw.

What if I don’t spend all my money at the market that day?

There is a difference between the market dollars – the regular EBT currency to each farmers’ market – and the Double Dollars. Your market dollars never expire, so you can use them the next time you shop at the market. Your Double Dollars will expire in December of 2019 or when funds run out, whichever comes first. If you have Double Dollars or market dollars left over from a previous year, you are allowed to spend those starting June 1st and as long as the program is running. You can also return money to your account by stopping at the Information Booth. You will need to return one market dollar and one Double Dollar for every $1 returned to your account.

Is there a minimum amount I must withdraw?

There is no minimum, but you must withdraw in increments of $1.

Do I have to be a Madison resident?

No, anyone can participate in the program who has an EBT card.

How does Double Dollars work at Willy Street Co-op?

The program will start again in the fall of 2019, so stay tuned! On Double Dollars Tuesdays, any shopper using a FoodShare/QUEST card to purchase groceries will be eligible to receive up to $20 worth of Double Dollars coupons to use during future shopping trips. Double Dollars coupons are designed to help with fresh fruit and vegetable purchases, and so any item in the produce department can be purchased using a Double Dollars coupon.

Summer Markets

Dane County Farmer's Market

Wednesdays 10:30am-1:00pm April 17th-Nov. 6th, 2019 210 Martin Luther King Blvd.

Saturdays 7:00am-1:00pm April 13th-Nov. 16th, 2018 Capitol Square

Westside Community Market

Saturdays 7:00am-1:00pm April 20-Nov. 2rd University Row & University Ave., behind UW Health-Digestive Health Center

Northside Farmers' Market

Sundays 8:30am-12:30pm May 5-Oct. 20st Northport Town Center-1857 Northport Dr.

Monona Farmers' Market

Sundays 9:00am-1:00pm May 5th-Oct. 27th Ahuska Park-400 E. Broadway, Monona, WI

Eastside Farmers' Market

Tuesdays 4:00-7:00pm April 23-Oct. 29th Central Park-202 S. Ingersoll St.

El Mercadito de Centro

Wednesdays 4:00pm-7:00pm June 5-Sept. 25th Centro Hispano-810 W. Badger Rd.

Monroe Street Farmers' Market

Sundays 9:00am-1:00pm May 5th – Oct. 27th Edgewood High School-2219 Monroe St.

Badger Rock Community Market

Sundays noon-4:00pm June 23 – September 15th Badger Rock Neighborhood Center, 501 E Badger Rd., Madison

Elver Park Farmers' Market

Saturdays 8am-noon June 9-Sept. 28 Elver Park, 1250 McKenna Blvd., Madison

Troy Gardens Farm Stand

Thursdays 4:00-6:30pm June 6 – October 25 Troy Farm, 502 Troy Dr., Madison

Winter Markets

Dane County Farmers' Market

Saturdays, 7:30 AM – 12:00 PM November 23, December 6th – 21st, 2019 Monona Terrace, 1 John Nolen Drive

Eastside Farmers' Market

Tuesdays, 4:00 PM – 7:00 PM Dates TBD Wil-Mar Neighborhood Center, 953 Jenifer Street

Northside Farmers' Market

Sundays, 10:00 AM – 1:00 PM Dates TBD Warner Park Community Recreation Center, 1625 Northport Drive

  • Testimonials

    “I love to support farmers and love fresh organic produce. Allowed me to purchase more of these. It’s an extraordinary help.”

  • “Double Dollars has allowed my family to eat healthy & fresh organic produce over the summer months. Raising a small child we feel that such a diet is indispensable and we simply would not be able to provide it without the program.”

  • “It gives us the opportunity to stretch our dollars while eating healthier and giving back to the community. It is by far one of the most beneficial and worthwhile programs available to our family and many others.”

Contact Us

For more information, contact: Erica Anderson, Food Security Specialist or (608) 246-4730 ext. 208

Apply for SNAP at

FoodShare Application Assistance: (877)-366-3635 or 

Double Dollars is sponsored by the City of Madison and Dane County.
It is administered by CACSCW.

Many thanks to our sponsors and partners:

Madison Area Chef's Network